You've eaten in YO! Sushi,

You've stayed in YOTEL...

Now will you live in YO! Home?

A pioneering and intuitive living space is set to revolutionise contemporary homes when it launches in London this September at 100% Design where YOTEL was launched seven years ago. Called YO! Home, it is conceived and developed by Simon Woodroffe, the man responsible for YO!Sushi and YOTEL.

Woodroffe says: "The city centre home has not been re-invented since city centres first appeared. Eleven moving parts drawing on the mechanics of stage scenery allow the transformation of an eighty square metre space, the size of a one bedroom apartment, into eleven different rooms - what a much bigger apartment might have."

Drawing on his previous career as a rock show stage designer, what he learnt developing the spaces of YOTEL, and indeed the layouts of some of his houseboats where he lives on the Thames, Woodroffe promises that at the pull of a wall, the opening of a floor or the press of a button he will deliver in a 9 metre by 9 metre exhibition stand containing a master bedroom suite; a second bedroom; a sunken sitting room; a cinema; a dining room; an office; a full size kitchen; a breakfast room; a bathroom/spa; a party room; and additional hidden storage.

YO! Home will act as a precursor to the launch of new build apartment blocks and office block conversions in cities around the world. Through a commitment to high quality without the relating high costs, Woodroffe believes this will attract buyers of all ages and backgrounds making YO! Home another success in the YO! brand.

On 19 September 2012, YO! Home will launch at 100% Design, the UK's most visited contemporary design event. Now in its 18th year, 100% Design will this year introduce 100% Future Living as the theme connecting each of the four show section and in which YO! Home will play an integral part.

Simon Woodroffe is available now to talk about how he got his YO! - his homes of the future - his houseboats - his path from roadie to serial entrepreneur, ideas and how to get them, his departure from Dragon's Den for being too nice and the YO's that didn't work too.

For press information and interview requests please contact Caro Communications: Sam Trenerry or Berna Sermet +44 (0)20 7713 9388

sam@carocommunications.com | berna@carocommunications.com

Notes to Editors

YO! Co is the development and licensing company wholly owned by Simon Woodroffe.

Simon launched YO! Sushi in 1997 putting his home and everything on the line - to date YO! Sushi has opened over 80 restaurants and is currently intent on opening the USA.

YO! Below - the bars with self serve beer, singing waitresses and smoke extracting ashtrays closed in 2003

YOTEL launched in 2007 and has four hotels to date including nearly 800 beds in New York

YO! Home has been talked about for nearly ten years

Yo! Japan the clothing range came and went over three years

The Book of YO! Was first published in 2000

YO! Zone - Simon's Spa for everyone has yet to see clear water and has been destined for the as yet ill fated Battersea Power Station

Simon has recorded "How I got my YO! " The album co - written and recorded with Chaz Jankel and The Blockheads

YO! How was for many years Simon's public speaking career during which he sang on stage at business conferences also appearing in 23 one man shows at Edinburgh Festival

YO! Everything Else is yet to come