WeWood, a young Italian company from Florence, has a line of wooden watches that are getting noticed by famous wrists around the globe.

Their beautiful wooden watches demonstrate that being eco-friendly is no barrier to style or luxury. WeWood natural watches are currently available in two classic designs: Date and Chrono, and in four different types of sustainable wood: maple, black ebony, guaiaco (a tree native to South America), and red wood celtis (derived from flooring waste).

The beautifully carved wood not only looks super stylish, it is feather-light and silky-smooth. This organic matter is recyclable, biodegradable and takes less CO2 to produce, than materials traditionally used in watch production, such as stainless-steel, platinum and gold.

Each watch is hypo-allergenic, free from toxic chemicals and has a traditional Miyota movement (Citizen).

Beside for every WeWood watch purchased, a tree is planted. The company teamed up with American Forests, a not for profit conservation organization, which is dedicated to restoring eco-systems that have been damaged by natural or human causes.

WeWood watches are available at new green concept store e-side, www.e-side.co.uk

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For further information please contact:

Alessia Civettini alessia@e-side.co.uk 01753 648878