Jetsleeper lets worn-out workers catch 40 winks. Commuters are being caught napping as more bleary-eyed businesspeople are super snoozing after a hard day's work.

As the average commute rises to 65 minutes, commuters are switching off their computers and drifting into a deep sleep for an hour of power napping on their way to work and homeward bound.

The credit crunch nightmare also means that not only are Brits travelling further for work, they're also putting in longer hours than most of their European counterparts . So it's no surprise that sales of the Jetsleeper pillow – the commuters' dream – are increasing as weary workers catch 40 winks.

“Look around any packed commuter train and you'll see dozens of people with lolling heads and drooping eyelids,” says inventor Tim Williams, who had his idea rejected by the jet-setting panel on Dragon's Den.

“With commute times now rising to more than an hour, it makes sense to catch up on lost sleep.”

Jetsleeper is the latest must-have for those wanting to nap on the train without dribbling on their neighbour's shoulder. The pioneering pillow can be fastened onto any headrest and armrest to give proper support for sleepy heads.

The innovative pillows, available at www.Jetsleeper.com, come in their own pocket-sized portable case and can be adjusted to suit all pooped passengers.

TOP TEN MOST ANNOYING COMMUTERS

1. HI-HAT HENRY – Keeps his iPod at ear-blasting volume so everybody is forced to listen to Metallica at 7.45am

2. BROADSHEET BRENDA – This commuter's oversized newspaper could qualify for a carriage on its own

3. DAVE THE DRIBBLER – Most often sighted early in the morning, he can be found asleep and leaving an unsightly silver trail on his neighbour's shoulder

4. LOUDMOUTH LARRY – Dom Joly has nothing on this guy, as his annoying ringtones and booming (and usually boring) conversations can be heard four carriages along

5. KNOCK-OFF NIGEL – The effects of the credit crunch mean he can't afford his morning paper and must resort to sneakily peaking at everybody else's

6. KING TUT – Not bold enough to actually say anything, this cowardly traveller simply tuts loudly when anybody opens/closes a window

7. SICK NICK – Often a sickly shade of green, he receives no sympathy from fellow travellers as he sneezes and splutters his way to work

8. SUMO SALLY – Rather than waiting for anybody to get off the train, she simply barges her way through, often with the aid of a large handbag or umbrella

9. LARRY THE LEMMING – The “walk left, stand right rule” on escalators is too much for this poor traveller and he can unwittingly cause severe chaos

10. BIG BAG BARRY – With just one turn of the hips, this man and his backpack can take out at least three commuters at once

Notes for editors:

(1) Rise in commuter times is based on Kinetic's Moving World UK report. (2) Research by the European Foundation for the Improvement of Living and Working Conditions (Eurofound) revealed that UK workers in full-time jobs put in an average of 41.4 hours per week, one and a half hours more than the EU average.

The Jetsleeper is an invention which has appeared on Dragon's Den and also won two awards at the British Inventors Show. The Jetsleeper was invented by Tim Williams as a solution to post-flight stiff necks. The pillows cost £20 and can be hooked onto a headrest or a seatbelt.

For further information, please contact:

Oonagh Spence at Results PR on (0)20 7953 7619 oonagh.spence@resultspr.co.uk