Some of the biggest names in the general gift industry have lined up to support the new London Gift Fair launched by Clarion Events, in a bold initiative for the industry. Amongst the names that have rushed to be part of this perfectly-timed gift buying event are Parlane International, The Libra Company, Lesser & Pavey, Talbot Import Company, The Master Herbalist, Helen Exley Giftbooks and Fancy Metal Goods to name just a few of the 200 expected exhibitors.

After qualitative research conducted by the organisers amongst both suppliers and buyers this new retail trade show for the general gift market has been announced for 12-14 September 2010, in the centrally located National Hall, Olympia. The show will be co-located with the popular design-led show Top Drawer and will have particular appeal for buyers from London and the South East of England.

Parlane International was one of the first companies to sign up for the London Gift Fair. Mike Burgess, Managing Director commented: “Parlane International is pleased to be exhibiting at the new London Gift Fair this September. We believe that central London is the perfect venue for such a fair. The big plus is that Clarion Events are running this new show and in parallel with Top Drawer.”

Amongst the very latest companies to sign up to the show is House of Marbles one of the leading suppliers of glassware, decorative glass, traditional toys, games and crafts. Company spokeswoman, Teresa Bavin, said: “We are delighted to be exhibiting at London Gift Fair. We believe it will enable us to target key market sectors, reach buyers that don't attend other events and pick up those all important last minute Christmas orders.”

Naomi Hird, Marketing Communications Manager for London Gift Fair said: “We have been looking at launching a general gift show for some time and that we should house London Gift Fair alongside Top Drawer providing an impressive and broad offering at this key buying time. It will enable visitors to enjoy both shows and see a wide range of products in a single location so they can fulfil all their buying needs in one location.”

Ease of visit is high on the agenda for the organisers. A high profile promotional campaign will ensure buyers are aware of the show and are also kept up to date with the latest information through a wide range of media channels.

London Gift Fair will be supported by press advertising, a dedicated website, a highly targeted direct mail campaign, email and social media campaigns, PR, sponsorship, onsite exposure and registration at the other retail events in the Clarion Retail portfolio.

Registration is free; please visit www.londongiftfair.com to register now.

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For more information or images please contact: Steven Jones/Sarah Orton Account Directors WAC PR & Marketing T: +44 (0)845 370 7037 E: steven@wac.uk.com/sarah@wac.uk.com W: www.wac.uk.com

Opening Times Sunday 12 Sep: 0930-1800 Monday 13 Sep: 0930 -1800 Tuesday 14 Sep: 0930 -1700

Note to the editor: Clarion Events Ltd has been organising events in the home and gift market for 49

years and has eight events in its retail portfolio: • Pulse 6-8 June 2010 • Home & Gift 18-21 July 2010 • London Gift Fair 12-14 September 2010 • Top Drawer 12-14 September 2010 • Scotland's Trade Fair Autumn 19-20 September 2010 • Top Drawer 16-18 January 2011 • Scotland's Trade Fair Spring 23-25 January 2011 • Scotland's Food Fair Spring 23-25 January 2011