The ADA will be present at DesignEx 2012 to promote the merits of authentic design.

This year sees a reinvigoration for the Authentic Design Alliance, a not-for-profit meeting of passionate companies and individuals that have united to promote the importance of authentic design.

The ADA is pleased to be taking part in the exciting relaunch of DesignEx from May 14 -16 at Sydney's Darling Harbour and taking its message to an even broader audience.

Working closely with the new team at DesignEx and the talented designers from A-CH Architects in Brisbane, the ADA has taken an innovative approach to informing visitors about the value of authentic design and the damaging impact of replicas on the design sector as a whole.

An interactive booth will enable visitors to engage with the ADA and show their support for designers' rights and authentic design in a unique way.

"We want to extend the reach of the ADA to a broader audience and to encourage DesignEx attendees to show their support in a fun and friendly way," says founding ADA member Aidan Mawhinney.

"The Authentic Design Alliance is a positive force in the industry and one that's open to anyone interested in helping to protect designers' rights."

For more information on the Authentic Design Alliance head to www.authenticdesign.com.au or find us on www.facebook.com/authenticdesignalliance.

For media enquiries:
Skye Healey Ward
Living Edge Marketing Manager
T: 02 9640 5629
E: skye.healey@livingedge.com.au