The Stationery Show is launching a social media campaign called "Stationery Saturday" this weekend on Facebook and Twitter, to generate a buzz about stationery among consumers and to champion it within the industry. "Stationery is a dynamic and fashion-led category which inspires attachment and affection among just about everyone. It's one of the things which makes it special" says Stationery Show organiser Chris Leonard-Morgan. "The idea behind "Stationery Saturday" is to tap into this universal affection, and to invite people to come together to share what they like or possibly don't like about anything to do with stationery. The whole point about the campaign is not to put our opinions across, but to hear what others have to say. Who knows, we might even finish up with a consumer-generated stationery charts and Top 10!"

Dedicating one day a week - the peak shopping day - to the great British weakness for stationery and writing instruments, "Stationery Saturday" wants to find out what the burning issues are and what's hot in stationery...through the eyes of the consumer. Many people buy stationery because it makes them feel good and because they want to, not just because they need to. It's personal and says something about the user in the way that clothes or a new hairstyle do. "Stationery Saturday" gives people the opportunity to talk stationery, to flaunt a picture of a favourite pen, a notebook that's been around the world with them or one they've just seen or bought, share an anecdote about a childhood stationery memory or reveal a quirky stationery story.

"Addiction to stationery is on the increase in the UK, and there's no known cure for it!" adds Chris. "The Stationery Show's presence on Twitter and Facebook is more than just a platform for stationery news, it's a forum for stationery fans. It's there to trigger discussion and debate between stationery devotees, and to chart trends."

To have your say, and find out what's going up (or down) in the dynamic world of stationery - from the people who design it, make it, sell it and buy it - visit www.facebook.com/stationeryshow or www.twitter.com/stationerybytes using the #stationerysaturday hash tag, every Saturday.

The Stationery Show takes place at the stylish Business Design Centre in London on Tuesday 12 - Wednesday 13 April 2011. For information, visit www.stationeryshow.co.uk

For information and images, contact Chris Leonard-Morgan at clm@firstevents.com