Kingstown Furniture, the UK's leading manufacturer of ready assembled bedroom and lounge furniture, has introduced a new brand identity for 2009, set to be showcased at this year's Interiors Birmingham trade show. The new identity includes a sleek logo, which reflects both the history of Kingstown Furniture and the heritage of its home city, Kingston-upon-Hull.

The key elements of the new logo are a crown, based upon Hull's three crown emblem and three trees on a hill, to reflect Kingstown's 'green' credentials and use of wood based materials.

“We are delighted to be launching our new brand identity this year”, said Richard Sharp, Kingstown's recently appointed Managing Director. “The new logo signifies our Hull roots and our strong commitment to the environment by incorporating Hull's crown emblem and trees. The crown symbol has been with Kingstown for many years and we really wanted to update the company image whilst reflecting our history by incorporating it into a new design for 2009.”

Richard continues: “We are very proud to be a Yorkshire based manufacturer that uses sustainable materials with great care for the environment. As a UK manufacturer, we are well equipped to offer a high level of service as we do not need to ship our products from overseas – a message we encourage our retailers to communicate as consumers become more environmentally aware. Our new updated brand identity has been designed to simplify our image both internally and externally and i'm very pleased with the result.”

Geoff Brailsford, Group Sales Director for Kingstown comments on the new identity:

“The new identity ties all parts of the Kingstown company together; including our sister company Consort Furniture, which supplies furniture to major retail customers, often via direct home delivery. Our new brand identity also coincides with the introduction of four new additions to our range and the appointment of our new Managing Director. We have made a great start to 2009 and have high hopes for the rest of the year.”

With over 30 years' experience of furniture manufacture, Kingstown is committed to manufacturing high quality bedroom and lounge furniture here in the UK. With extensive, state-of-the-art manufacturing facilities at Hull, East Yorkshire, the business is well placed to respond quickly to customer requirements. The business produces over 300,000 units each year, with over half being delivered direct to the consumer's home on Kingstown's own delivery fleet, and has an annual turnover of £26m. Kingstown operates with concern for the environment, from the careful selection of raw materials to stringent waste reduction policies.

Copies of Kingstown Furniture's current brochure can be obtained by downloading from Kingstown's website: www.kingstown.co.uk or ring 01482 717232

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Photo caption: Picture 1: Richard Sharp, Managing Director of Kingstown

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For sales enquires please contact: Jacqui Buckley Kingstown Furniture Ltd Victoria House Leads Road Hull HU7 0BZ Tel: 01482 717225 Fax: 01482 706248