Australia's most successful independently owned paint company, Haymes Paint has partnered with Etsy.com, the online marketplace for handmade and vintage goods, to launch the first volume from its new Colour Library – Curate – and to showcase the handcrafted designs of talented Australian makers.

Haymes Colour & Concept Manager, Wendy Rennie explained that the collaboration with Etsy on Curate, the first of seven Colour Library volumes, was a natural fit.

“Sharing a commitment to authenticity, creativity and local design provided a strong platform for this partnership to flourish.”

“For 'Curate' we selected some handcrafted designs from the Etsy community to represent the contemporary colour palette, which encompasses electric blues, bright coral, rich tan and soft greys,” Wendy said.

Each Etsy creative's making process formed a central component in building the Curate story, with the Volume 1 colour palette showcased and its raw influences brought to life in the natural materials - linen, clay, porcelain - used for each handmade piece.

Helen Souness, Etsy's Managing Director for Australia & Asia said, “We are delighted to be partnering with Haymes, an established Australian brand and business that shares our passion for handcrafted design, creativity and colour, to showcase the first volume in their Colour Library and the work of Etsy's talented local creative community.”

“Etsy's marketplace is home to an incredible breadth of Australian creative talent who make beautiful and unique pieces for the home. It's exciting to see their work - and their making process - celebrated as part of the Haymes Colour Library,” she said.

The work of eleven Etsy makers from around Australia was selected to bring the Curate palette to life, including

Victorian ceramicists Lucile Sciallano from La petite fabrique de Brunswick and Yvette De Lacy from Mountain Clay, along with linen designer and crafter Alistair Birrell from Mr Draper, and Queensland ceramicist Susan Simonini.

Curate represents a considerable shift for colour directions in 2016, incorporating the pairing of unexpected colour combinations and is influenced by natural materials such a leather, rope, linen and ceramics.

The Haymes Colour Library, a new colour trends concept, was officially launched at a media breakfast in Sydney at The Old Clare Hotel this morning.

The inaugural Colour Library contains seven volumes of colour themes, each with its own story and palette of up to nine colours.

To find out more about the partnership visit haymespaint.com.au/haymeslovesetsy

For further information, interviews or image requests, please contact:

Kathryn Elliott

Lahra Carey Media & Communications

E: kathryn@lahracarey.com.au

Mob: 0418 577 583

Event hashtag: #haymeslovesetsy Instagram: @haymespaint & @etsyau

ABOUT HAYMES PAINT

Established in Ballarat in 1935, Haymes is a family run business now in the hands of the fourth generation. Our commitment to the development and innovation of high quality paint products that are distributed through exclusive paint specialists is what sets us apart from our competitors.

Our values of individuality, independence and integrity is why we focus on providing our customers with personalized attention and never take shortcuts with the quality of our products or service.

ABOUT ETSY

Etsy is a marketplace where millions of people around the world connect, both online and offline, to make, sell and buy unique goods. The Etsy community includes the creative entrepreneurs who sell on our platform, thoughtful consumers looking to buy unique goods in our marketplace, and Etsy employees who maintain our platform and nurture our ecosystem. Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world, and we're committed to using the power of business to strengthen communities and empower people. Etsy was founded in 2005, is headquartered in Brooklyn, New York  and has a team working in Australia to support and grow the local Etsy community.