BRITA®'s new range of vibrant water filter jugs are the stylish way to stay hydrated!

New from BRITA® and exclusive for 2010, is the launch of exciting, fresh colour ways to the popular “Marella” collection. The water filtration jugs come in an appropriately playful and fashionable colour palette of spring green, sunflower yellow, vibrant fuschia and tangerine orange, providing a unique contrast to the ever popular black and white jugs. The modern and distinctive colours make the jugs ideal for the dinner table and are guaranteed to add a splash of colour to any kitchen.

The reusable jugs, which are designed to fit in the fridge door, are a greener alternative to plastic bottles and a fun way to keep the whole family hydrated this summer. Switching to BRITA® water jugs has multiple benefits, not only does it help to save money but also reduces chlorine and limescale, meaning fewer impurities while improving the taste, smell and the look of water. BRITA®'s on trend colourful water jugs are at the forefront of colour innovation this summer and perfectly demonstrates the housewares market move towards all things bold and bright for 2010, all without compromising on great quality and design! The range of jugs is sure to entice those whose purchasing drivers for household products are colour, quality and style. Rebecca Widdowson, Trade Marketing Manager at BRITA comments, “The popular Marella jug has been given a modern makeover, the fresh, vibrant colours ensure that the jugs will make a very stylish statement in every home.”

For more information on the Marella collection please contact Emily Burns on emily@clownfish.co.uk or 0207 780 7031.

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NOTES TO EDITORS:

About BRITA® water filter systems Ltd.

BRITA® is the number one name in water filtration, well-known for high quality, reliable products and impeccable customer service, currently in its 40th year of business.

BRITA® Water Filter Systems Ltd is a family-owned company founded by Heinz Hankammer in 1966 in Taunusstein, a small town near Frankfurt in Germany.

Having found success with the concept of a domestic water filter BRITA® began exporting in 1980 and the BRITA® brand is now found in all five continents around the world.

About the Marella Collection

MAXTRA Technology: Cleaner, clearer, great tasting BRITA® filtered water • Easy: Flip top lid – single-handed filling without removing the lid • Translucent funnel • 1.4 L filtered water capacity • 2.4 L total capacity • Designed to fit in the fridge door • Water level indicators • Clever: Electronic Memo reminds you to replace your filter cartridge once a month • Unique MAXTRA FlowControl ensures the perfect filtration time for best results • Dishwasher safe (excluding lid)