The VeryFirstTo™ Luxforecast is an unprecedented forthcoming quarterly survey of the most eagerly anticipated luxury products and experiences launching in the UK. The highest scoring will receive VeryFirstTo™ Awards.

Appointed 'Connoisseurs' comprising of high profile personalities and influencers, will rate which forthcoming premium launches are exciting them most. The panel includes: Joan Burstein CBE (Co-founder of Browns); Gurinder Chadha OBE (Director and Producer); Professor Wendy Dagworthy (Royal College of Art's Head of Fashion); Nadav Kander (Photographer); Sir John Hegarty (Founder. Creative. BBH); Luke Johnson (Chairman of Royal Society of Arts); Bip Ling (Blogger; DJ and Model); Michael Ward (Managing Director of Harrods) and Giles Deacon (Fashion Designer) who comments on his role as Connoisseur "New initiatives that showcase design and creativity at their best are a positive. Having the opportunity to identify the crème de la crème of future launches will be very informative."

The authoritative VeryFirstTo™ Luxforecast will be published on a quarterly basis, whilst the VeryFirstTo™ Awards will highlight which are the most coveted of them all. Both will alert luxury enthusiasts of what are the most desirable forthcoming items and activities to look out for.

Brand expert Marcel Knobil, founder of VeryFirstTo™ Luxforecast and VeryFirstTo™ Awards (and the originator of Superbrands, and Cool BrandLeaders) says: "There is no survey that identifies the most enticing newly launching products and experiences, or an awards that salutes them. It's a powerful opportunity for brands to generate excitement for their product - especially in the current economic climate".

Knobil is also founder of VeryFirstTo.com (launching in November) which enables individuals to be the first to know about, and have, newly launching luxury products and experiences. A selection of items curated on VeryFirstTo will be inspired by the results of VeryFirstTo™ Luxforecast.

Companies are now invited to submit information on products and venues launching in 2013. Categories include: Fashion Accessories; Gifts; Home; Health & Beauty; Leisure; Tech & Gadgets; and Venues.

Entries should be submitted (at no cost) via www.VeryFirstTo.com/entries.php by November 16th (between two and four images, plus a short description, maximum 100 words). Enquiries should be emailed to launches@VeryFirstTo.com

VeryFirstTo™ Luxforecast results to be announced January 2013.

VeryFirstTo™ Luxforecast and VeryFirstTo™ Awards will be benefiting The Prince's Trust (whose Enterprise Scheme transforms the lives of many previously unemployed youngsters).

Website address

www.VeryFirstTo.com

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Note to Editors

Connoisseurs for the VeryFirstTo™ Luxforecast and VeryFirstTo™ Awards confirmed so far (Biogs, quotes, and images on request):

Leanne Benjamin OBE (Principal dancer Royal Ballet); Joan Burstein CBE (Co-founder of Browns); Gurinder Chadha OBE (Director and Producer); Tom Chapman (CEO and Co-founder of Matches); Professor Wendy Dagworthy (Royal College of Art's Head of Fashion); Giles Deacon (Fashion Designer); Poppy Delevingne (Model and British Fashion Council ambassador); Sir John Hegarty (Founder. Creative. BBH); Wayne Hemingway MBE (Co-founder of Red or Dead; Chair of Building for Life; Founder of HemingwayDesign); Katie Hillier (Jewellery and accessories designer); Luke Johnson (Chairman of Royal Society of Arts; former Chair of Channel 4; Chairman of Patisserie Valerie and Gail's and FT columnist); Nadav Kander (Photographer); Bip Ling (Blogger; DJ and Model); Zara Martin (TV presenter and DJ); Alex Proud (Founder of: Proud Galleries, Proud2, Proud Cabaret); Michael Ward (Managing Director of Harrods); Professor Louise Wilson OBE (Course Director MA Fashion, Central Saint Martins College of Arts & Design).

VeryFirstTo.com

VeryFirstTo™ is the only site dedicated to serving 'VeryFirstTos' - a previously neglected group of individuals who want to be the first to know about and enjoy products and experiences. It will showcase the most desirable items within the world of technology, fashion, home, leisure, beauty and beyond; as well as the latest must attend venues and events. Individuals will also gain access to exclusive products, bespoke items and special pre-opening events. Brands to expect to see include: Alexander McQueen; Apple, Moleskine; Bose; Paul Smith; Alessi; Canon; Stella McCartney; Eve Lom and Tom Dixon.