25 Nov 2013
'Style, desirability, authenticity, uniqueness, originality and innovation - the six factors that are inherent in a CoolBrand.'
Alternative Flooring strives to be original, stylish and desirable, creating products and campaigns that reflect what we are all about. Being alternative and letting our brands personality shine was our goal and to have this recognised by CoolBrands is a brilliant endorsement of everything that Alternative Flooring stands for.'
Chris Brammall,
Managing Director
Alternative Flooring
Alternative Flooring is now a CoolBrand for 2013/14 and is the first exclusively floor brand to attain this cool status.
The CoolBrands® list, now in its twelfth year, follows a vote by a combination of 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of TV Chef, Gizzi Erskine, musicians Laura Mvula and Charli XCX, Bestival founder, Rob da Bank and model, Daisy Lowe.
Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands list was drawn from over thousands of independently identified brands and whittled down into a shortlist of 1,136. The panel of 37 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before 3,000 members of the British public gave their ratings. The views of both the panel and consumers were combined to produce a list of the brands most highly rated by both council and consumers. Alternative Flooring beat tough competition to take its place in the prestigious list.
Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said:
'The pressure on consumers' disposable income is still considerable, so having a loved and desired brand can provide a much-needed edge in the battle for discretionary spend. The brand qualities we examine in the CoolBrands survey - such as authenticity and innovation - can be key influences on consumer purchasing, so performing well is not just a thumbs up for Alternative Flooring's reputation, but an indication of its future success.
Alternative Flooring, is the only exclusively floor related brand to attain this status, a testimony to its creative flair, high quality and eco-conscious heart.'
The CoolBrands survey has been compiled annually since 2001. The results are published every September and a selection of the country's coolest brands are featured in a luxurious, hardback format book, available from all good bookshops (RRP £55), or which can be ordered online.
See Alternative Flooring on the CoolBrands website and watch the Alternative movie that celebrates this cool status!
http://www.youtube.com/user/alternativeflooring
Alternative Flooring
T: +44 (0) 1264 335111
http://www.alternativeflooring.com/
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