Due to open in late 2025, The Shepherd Mayfair, Hotel is a bold new presence in the heart of Mayfair, an 82-key hotel that reinterprets British luxury through a modern lens. From Timothy Shepherd's previous role as Managing Director at Buckley Gray Yeoman ID, Shepherd& has continued their client relationship with Bain Capital and Orka Investments for The Shepherd Mayfair, Hotel. The design team at Shepherd& was responsible for creating a narrative through intelligent design and the collective work of the design teams at all the practices involved through the architecture, interior design, the visual arts and into the brand creation, working closely with the Hotel Operators on every element to create a personal experience for the guests visiting the hotel and its bars, cafe and restaurant.

Bordering Park Lane and the iconic Shepherd Market, this new hotel pays homage to Mayfair's layered and cultural history whilst also evolving it for the modern guest, forming a personality entirely of its own. This 18th Century marketplace is considered by many to be a 'hidden gem', with the hotel's original building dating back to the 1970s.

With over thirty years of global design leadership and connections, Timothy Shepherd, Founder and Managing Director of Shepherd&, took the lead on the project alongside architecture & interior design practice Buckley Gray Yeoman, shaping every element of the guest experience with high attention to detail. Supporting Timothy were previous BGY employees and fellow Shepherd& founders, Marko Gligorov, Sara Rosellini & Freda Shepherd, working with the client team to ensure the continuity of vision and delivery.

"We created and continually developed the narrative of The Shepherd Mayfair, with attention paid to a carefully combined architectural and design approach. We have taken this thought process into specific areas, from the guest experience, culinary offering, to the cocktail bar.” states Timothy Shepherd.

From the moment guests enter the covered walkway that leads from Stanhope Row, they are introduced to a true interpretation of hospitality. Shepherd& has used exceptional storytelling through design to create an elegant aesthetic that is rooted in British design tradition and reflective of the building's history.

Every element of the interior design, including the curated materials and textures, has been carefully considered and selected. Colour palettes shift from deep, warm tones in shared spaces to refined cooler shades in the guest rooms. Custom details, such as a reimagined banker's lamp, chess tables and silver trays all add layers of personality and opulence.

Beyond the rooms and suites, The Shepherd Mayfair, Hotel is also home to 'Teddy's', an intimate cocktail bar tucked beneath the hotel. Designed to draw in the late-night crowd, it offers elegant sophistication and features Liberty archive fabrics paired with hand-picked photography from George McLeod portfolio. 'Fayre', the ground floor brasserie, introduces a new culinary space to the neighbourhood with a focus on seasonally inspired dishes, and carefully curated wallcoverings from Adam Ellis Studio, while the lobby café/bar softens the guest arrival experience with lounge-like comfort, encouraging pause but also work and, much needed these days, conversation. Once again, the artwork selection plays a key role—bringing the space to life with a curated mix of images, including pieces from Jack English's archive, bespoke illustrations by John Broadley, and ad-hoc photography created specifically for the Hotel.

Part of the larger development is 36-37 Hertford Street residential apartments that add an extra slice of splendour, privacy, and intrigue to the project. Neighbouring The Shepherd Mayfair hotel, the apartments are within two restored Georgian townhouses designed by 17th-century visionaries Robert Adam and Henry Holland. Buckley Gray Yeoman acted as the base build architect, while the interior design was led by Timothy, the team at Shepherd&, building on the initial concepts by Albion Nord. Comprising one, two and three bedroom apartments, each one embodies a sense of considered luxury and opulence. Residents will also benefit from privileged access to bespoke services provided by The Shepherd Mayfair, ensuring a lifestyle of effortless luxury.

More than a design studio, Shepherd& works as an atelier - drawing upon a trusted network of artisans, makers, photographers, and longstanding collaborators to bring each project to life. A key partner within this project is Apparatus, whose sculptural lighting and material sensibility added a layer of considered drama and refinement. Another key creative partner, as hinted above, is photographer Jack English, celebrated for his work across film, music, and fashion. His photography collection, selected by Timothy for The Shepherd, is a true reflection of their longstanding creative relationships and George McLeod, fine art photographer of the year, who's series of recreated classical portraiture brings a modern interpretation to the guest rooms and arrival.

Shepherd& is delivering a hotel that blends design with cultural insight within hospitality, that is both personal and elevated - a hallmark of their design philosophy.

// END //

For press opportunities, please contact Caroline Knight at caroline@informare.co.uk and Dominique Klesnik-Edwards at dominique@informare.co.uk

About Shepherd&

Shepherd& is a visionary design studio, founded by four creatives with a shared passion for transformation through architecture, interiors, and visual and digital art. With a portfolio spanning residential, commercial, hospitality, workplace, and retail sectors, the team delivers exceptional spaces and experiences at every scale.

As translators of experience, Shepherd& fuses architecture, art, and narrative into meaningful spaces that reflect clients' aspirations. From concept to execution, Shepherd& offers a meticulous, design-driven process rooted in collaboration and a deep respect for each client's individual identity, lifestyle, and goals.

With studios in London's Soho and Paris' iconic 16th Arrondissement, Shepherd& reflects the creative pulse of both cities, channelling inspired, transformative design.