Scruffs, one of Europe's leading pet lifestyle and accessories brands, is thrilled to announce the launch of their Scruffs Eden Collection – a groundbreaking, 100% recycled pet bedding range. This new collection brings an eco-conscious, practical, and luxurious solution for pet owners who are committed to both the well-being of their pets and the planet.

The Scruffs Eden Collection is crafted entirely from recycled cotton, recycled polyester, and recycled mixed fibres. By giving waste materials a new life, Scruffs ensures that their pet beds are both comfortable and practical while maintaining the aesthetic design that is a hallmark of the Scruffs brand.

“Achieving 100% recycled and eco-conscious bedding while staying true to Scruffs' ethos of providing beautiful, quality products for pets and their owners has always been our brand's holy grail,” says Paul Donnelly, Brand Manager of Scruffs. “Pet owners shouldn't have to choose between a great product, good value for money, or an eco-conscious option.”

Featuring box beds and cat beds made with 100% recycled cotton and mixed fibre outer, filled with thick, 100% recycled polyester for extra comfort. Tall bolster walls offer warmth and support, while the unique design of the mattress pillows, with one plush side for warmth and a cotton mix side for cooler sleep, includes a carry handle for easy mobility. These 100% recycled beds are also easy to clean with machine washable inners and outers, ensuring durability and longevity through rigorous testing. Available in three colours with a cream plush area, the Eden range beds blend seamlessly with any home decor, offering both style and sustainability.

The Scruffs Eden Collection has taken over two years to develop, ensuring that the “100% Recycled” claim is accurate and verifiable. Each shipment comes with a GRS (Global Recycling Standard) certification, which tracks and verifies the recycled content in the final product, guarantees best-practice social and environmental standards, and includes chemical restrictions. By tracking each element of the recycled product that goes into the Eden Collection Scruffs can communicate to pet owners exactly what is in the product they are buying clearly on the packaging

By choosing the Scruffs Eden Range, pet owners are not just pampering their pets but are also contributing to a cleaner, greener planet.

The Scruffs Eden range is available to purchase at www.petslovescruffs.com/pages/eden-pet-beds