07 Oct 2020
Snug - The Sofa in a Box Company, has unveiled a new limited edition colourway, turmeric to its Rebel Collection, available for delivery in 3 days.
The brand's iconic no tool 3 minute assembly 2 and 3 seater Sofa, Snuggler Chair and Footstool, can now be upholstered in the stain-resistant, easy care Turmeric fabric.
You even have the choice of legs- from either tapered retro wood or modern metal legs.
What's not to love?
Turmeric is the perfect colourway to give your home's interior a brighter appearance and a dash of flair. With the optimal shade of Yellow to complement and enhance contemporary homes.
All Snug products are upholstered with big plump cushions and deep seats with either curved arms ( from the trendy rebel collection) or wide arms (from the calm and relaxing big chill collection) - sitting down is the fun part, but when it's time to move, you simply won't want to!
Each Snug product comes with fast and free delivery (for UK mainland orders only) and can be assembled in under three minutes, no tools required.
Simply take the bits out of the box, twist the legs to the base, pop on the arms and slide the back into place.
Snug also offers a 30-day trial and free no-questions-asked returns, along with free fabric sample swatches. All that's needed now is some scatter cushions, a cosy throw and a big mug of hot chocolate.
www.snugsofa.com @snugsofa
NOTES TO EDITORS
ABOUT SNUG
Since 2019, Snug has single-handedly remastered the whole sofa buying experience, by offering comfortable, stylish and high-quality sofas with fast and free delivery, which are assembled in just 3 minutes: no tools needed. The brand also offers a 30-day trial and free no-questions-asked returns.
Unlike traditional flat pack and home assembly furniture, Snug's products are made to last, with comfort and 'Snugness' being central to the brand's ethos. Snug sofas have been specifically designed to arrive deconstructed in a box, to get into the toughest of spaces.
This means everyone everywhere can say goodbye to waiting weeks for a sofa only to find that it doesn't fit up the stairs or through the door. The brand's clever and unique design means that you just take the pieces out of the box, twist the legs on, pop on the arms and slide in the back.
Created with 'Generation Rent' in mind, should customers find they have to move house, their Snug sofa can be easily deconstructed and popped into the back of an Uber XL, making taking your sofa with you, wherever you live, as simple and seamless as possible. The brand is an online retailer, however for those who do wish to try before they buy, the collection can also be viewed in a selection of showrooms located within sister brand Bridgman's showrooms in Enfield, Old Amersham, Walton-on-Thames, Wilmslow and Winchester.
THE FOUNDERS' STORY
Snug was founded in 2019 on the belief that furniture isn't just built in a boardroom, it happens when you're a part of the concept discovery process. A couple of years back, Snug's Founder Robert Bridgman was looking to buy a new sofa. Having been bamboozled by so much choice - style, fabrics, seat depths, colours, he finally found the one he wanted, measured the dimensions and placed the order.
Over 8 weeks passed before the sofa arrived. Then tasked with heaving the sofa up three flights of narrow stairs, Robert discovered the sofa wasn't actually going to fit through his door frame and to make matters worse, the sofa company didn't accept returns.
It was there and then he had his light bulb moment... What if you could buy a sofa, on-demand, that came in a box to easily fit upstairs, around corners and through doors? What if you could assemble it in the time it took to boil the kettle, without the use of any tools?
With his and his father's 50 years combined experience in the furniture industry working on Snug's sister brand Bridgman, and by adding a team of like-minded furniture rebels, Robert made it his mission to reinvent the sofa-buying journey.
SNUG – THE SOFA REVOLUTIONARIES
As the UK's first sofa in a box company, Snug is proud to have created somewhat of a sofa revolution. Within just one year, the sofa in a box concept has become an official furniture industry category, after competitors also entered the market in 2020, at which point Snug had already grown a community of thousands of customers.
Founder Robert Bridgman has ambitious growth plans for Snug including the development of innovative new product lines, he also plans to scale the customer base internationally with expansion into Europe from 2021.
THE DETAILS
For press requests, samples and interview with the founders please contact
Caron Grant at carongrant@bridgman.co.uk/ 02