Masters in world-class furniture engineering and design, Stressless®, who handcraft high-quality stylish and bespoke performance seating for the home, is opening its first UK store in London on 8th July 2019.

Stressless® has a long history in challenging the conventional way of making furniture and their desire to understand the science of comfort and movement was realised in 1971 when it introduced the first recliner designed to meet the body’s need for movement and support.

The perfect combination of functionality, design and style with superior comfort was a revolution and Stressless® is now one of Scandinavia’s leading furniture brands, handcrafting innovative recliner chairs, sofas, dining ranges and accessories and to-date, selling over 8 million seats worldwide.

Creating the ultimate comfort experience and iconic furniture design has taken decades to perfect. Knowledge and expertise has been passed down through generations and with modern enhancements and technological advancements, Stressless® continue to create products of pure luxury, quality and class.

Made to order at their Headquarters overlooking a magnificent fjord in Norway, every stage of production is touched by sustainable and environmental standards as Stressless® strive to make as little environmental impact as possible. All materials are carefully considered and are of exceptional quality – from high-grade premium leather and fabric upholstery to quality woods and metals – the iconic pieces are designed to last a lifetime.

Style, sophistication and comfort collide thanks to good Scandinavian design. With a nod to mid-century modernism, Stressless®’s patented systems and functional features bring the perfect style statement to your home whilst giving optimal support and comfort for the whole body.

NEW FLAGSHIP STORE OPENING

Until now, Stressless® pieces have only been available to buy throughout the UK via independent stockists, so this flagship Stressless® showroom will be the very first time you can see the entire collection under one roof.

Perfectly situated on Tottenham Court Road - London’s go-to destination for interiors - the new 3,600sq ft. store is over two floors and is designed with the brand’s Norwegian and Scandinavian roots at its heart.

Offering the perfect antidote to our modern and busy lives, the new showroom will offer a haven of peace and tranquillity in London. The store’s natural flow and pared-back contemporary interior has been designed to evoke a calm and inspiring environment, enabling shoppers to browse multiple room layouts and easily visualise products in their own homes.

What’s more, visitors are invited to escape the hustle and bustle of the busy London streets by enjoying a free 10-minute session in the ‘Stressless® Zone’- a carefully crafted space where customers can find some quiet and calm in the comfort of a Stressless® recliner – whilst reading or listening to music or calming sounds.

Guests can also fully recharge with a free coffee, tea or Scandi-inspired fruit juice in the Stressless® Café – complimentary for all Stressless® shoppers and browsers.

NEW PRODUCTS FOR 2019

All Stressless® products are entirely bespoke and are tailored to individual needs. Simply choose your style, size, base, modules and functional components, and upholstery and colour to create a piece of furniture that is totally unique to you and your home. Recliners and sofas are available in 5 leather types and 61 colours and 3 fabric types and 21 colours.

Experience a unique level of comfort in your home with the new 2019 Stressless® products including the contemporary Tokyo, London and Metro recliner chairs and the stylish Stella sofa – all available in their new and luxurious Pioneer Leather upholstery.

Tokyo, available from £1,899

Unwind, relax and revitalise in the stylish Stressless® Tokyo. Its slim back and embracing padded cushioning give soft and supporting seating. Also available in a High back version featuring an adjustable neck cushion that adds extra support for your head or neck when needed.

London, available from £1,899

Stressless® London is a striking piece, a modern and contemporary furnishing solution, with clean square stitched lines, featuring 360 degree swivel and Stressless® GlideTM & PlusTM systems. This recliner fits effortlessly with your home interiors and gives you some well-deserved comfort.   

Metro, available from £1,899

With distinctive deep buttoned detailing the Stressless® Metro is a modern take on the classic Chesterfield. The combination of a stylish rotating base, fresh lines and a headrest pillow on the High back model ensure that all your comfort needs are met. Stylish, refined and provides instant comfort.

Stella, available from £2,499

The new Stressless® Stella sofa provides the perfect fusion of style and comfort. The built-in BalanceAdaptTM system allows the seat to move with you. Recline, lean forward, lay down, put your feet up and feel how the soft and generous seat adapts to your every movement. And when the occasion calls for a regular sofa, you can easily lock the function to stop the seat moving. 

Pioneer Leather

Luxurious, sophisticated and elegant full grain aniline pull-up leather. This exclusive and delicate quality retains the full original grain of the leather, and is treated with oils, waxes and transparent dyes. This enhances the soft touch and natural appeal, offering deep, vibrant colours and a beautiful lustre. The full-bodied leather sensation and natural transparent look will gain patina and become even more beautiful with age.

From their home in Norway to yours, Stressless® bring you the ultimate comfort and style experience so you can recharge in total relaxation and calmness.

The Stressless® flagship store opens on 8th July 2019 at 10am on 82 Tottenham Court Road, London.

Stressless® is available throughout the UK, for more information and to find your nearest stockist visit stressless.com

Follow @EkornesStresslessUK

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WE HAVE LIMITED FREE PRODUCT WORTH UP TO RRP £3,000 IN RETURN FOR HIGH QUALITY PRESS PLACEMENTS – SPECIFICALLY FOR FEATURES, INFLUENCERS & GIVEAWAYS. CONTACT KATHY@PR4.COM.

Media enquiries: for information, images, product samples and promotional opportunities please contact Kathy@pr4.com 07788 272 009 or Chrissie@pr4.com 07957 383 070.

Notes to Editor

• Ekornes is the parent company of Stressless® - a Norwegian furniture company, founded in 1934, with products available in 41 countries worldwide
• Ekornes is the largest manufacturer in the Nordic region
• Stressless® is designed and produced in Norway in a small community located in magnificent surroundings, where respect, moderation and sustainability have always been a prerequisite for success
• Stressless® has created innovative and functional furniture for almost a century, challenged conventional thinking to create the best possible comfort and will continue to do so
• Products are made to order, and estimated delivery time is 6-8 weeks when ordered from their London store.