In August 2018, Rex London is proud to partner with Make-A-Wish® UK with the release of a limited edition recycled Jumbo Storage Bag, exclusively designed by renowned children's author and illustrator Neal Layton. Retailing at £4.95, sales of this bag will raise at least £10,000 for the charity, helping them to create life-changing wishes for children with critical illnesses.

Rex London introduced the concept of the recycled storage bag to the UK and Europe in 2007, launching with a selection of five original designs. The range has expanded, with over 80 designs to date and with sales in excess of three million bags. Made from recycled plastic bottles, the bags are extremely durable and lightweight – a great way to store clothes, linen, toys, Christmas decorations and just about anything else you can think of.

To mark the occasion of their recent rebranding from dotcomgiftshop to Rex London, the company teamed up with Neal Layton to create an exclusive design to adorn one of their Jumbo Storage Bags. Neal is an award-winning illustrator and author of children's books. He has illustrated more than 80 titles to date, working with authors such as Michael Rosen and Cressida Cowell (How to Train your Dragon), and won several prizes including a Gold Award for 'That Rabbit belongs to Emily Brown'. Neal says, “It makes me very proud to think that my design will help raise funds for this wonderful charity.”

Andy Holland, Director of Fundraising, Make-A-Wish says “We are thrilled that Rex London is supporting us through the sale of their limited edition 'Neal Layton' Jumbo Storage Bags. This support will help us to create more life-changing wishes. Granting their One True Wish provides seriously ill children with hope for the future, strength to cope and resilience to fight their condition.”

Rex London is proud to work with Make-A-Wish, with 100% of the proceeds from the sale of this bag going directly to the charity. Nigel Biggs, company CEO says "I'm delighted to welcome Make-A-Wish as Rex London's new charity partner.  Last year they granted life-changing wishes to more than 900 children and young people here in the UK, and we look forward to supporting their activities through the sale of this wonderful new addition to our range of recycled Jumbo Storage Bags. Over the coming months, we will explore other ways to help the work of Make-A-Wish."

The Jumbo Bag will go on sale online at www.rexlondon.com on 1st August 2018.

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Notes to editors:

About Rex London

Since 2005, Rex London has been creating original gifts for every member of the family, plus amazing accessories and decorations for the home - at prices their customers love.

April 2018 saw the company reinforcing their British legacy and design credentials by undergoing a major re-brand, changing its name from dotcomgiftshop to Rex London, and launching a new website www.rexlondon.com.

The business behind the company, Rex International Ltd has been trading for over 35 years, supplying gifts and homeware to over 20,000 retailers in more than 70 countries worldwide. Since the company's humble beginnings on a market stall on London's Portobello Road, it has gained a global reputation creating bright and beautiful gift collections exclusively designed or lovingly selected by their in-house design and buying teams.

Nigel Biggs, CEO Rex London is available for interview. Email press@rexlondon.com or call Adrian Smith, Head of Press on 0780 1976146 to make arrangements.

About Make-A-Wish®

Make-A-Wish® UK grants life-changing wishes for children with critical illnesses.

A wish is a once-in-a-lifetime experience and a focus for children living with serious illnesses whose future may be uncertain.

Since the charity was founded in the UK in 1986 it has granted more than 12,000 wishes - registered charity number: 295672/SC037479

• To respect the sensitive nature of life-threatening conditions, the charity ask that phrases like 'terminally ill' are not used and that the term 'life-threatening conditions' is used in all materials.
• Make-A-Wish should be referred to as Make-A-Wish® UK in the first instance. Thereafter 'Make-A-Wish' is suitable.
• Please hyperlink to their website when you mention Make-A-Wish online.

For more information, please contact:

Helen Gee, Communications Manager

01276 405 092 or 07802 881 235 helen.gee@makeawish.org.uk

About Neal Layton

Neal is an award winning illustrator and author of children's books. He has illustrated more than 80 titles to date, working with authors such as Michael Rosen and Cressida Cowell (How to Train your Dragon), and won several prizes including a Gold Award for 'That Rabbit belongs to Emily Brown'.

For more information, contact Neal: neal@neallayton.co.uk

The Neal Layton Limited Edition Recycled Jumbo Bag will be on sale online in aid of Make-A-Wish® from 1st August 2018 at www.rexlondon.com. The bag will be available to the following countries: Austria, France, Belgium, Czech Republic, Denmark, Finland, Germany, Hungary, Netherlands, Italy, Lithuania, Poland, Portugal, Republic of Ireland, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK - with all proceeds from the sale of each bag donated directly to Make-A-Wish Promotions Ltd, which donates all its taxable profits to Make-A-Wish Foundation® UK. Rex London expects this promotion to raise at least £10,000.