Now you can discover ways to fragrance your home from a new store dedicated to home fragrance in London's Westfield Stratford City shopping centre which opened on 27th November 2015. 

Love Aroma is proud to be leading the home fragrance revolution by bringing together a collection of leading brands sourced from around the globe, each with their own distinct style and personality. 

Being the largest independent retailer for Yankee Candle in Britain, Love Aroma offers over 60 fragrances from the market-leading brand famous for true-to-life fragrances and iconic house-warmer jar candles.

The new store also stocks two other well-known home fragrance brands including WoodWick candles that crackle as they burn and madebyzen Ultrasonic Aroma Diffusers are simple yet elegant and stunning aroma diffusers offering a heatless, flameless and smokeless scent diffusion concept!

Love Aroma founder Mark Rees has always been passionate about delivering a great experience for his customers – something that has earned his card and gift shops multiple awards since launching in 1991. Five years ago, he noticed that his customers were increasingly being drawn to the small home fragrance range these stores offered. Mark realised that to create the best possible environment to discover home fragrance, a specialist store would be needed and with that, Love Aroma was born.

The concept of Love Aroma has evolved over the years and is now regarded by their customers as the home fragrance destination store, with great fragrances being the cornerstone of the experience. As Love Aroma has grown, they have always kept fragrance at the forefront of their minds (and noses).

Chris Bell, Retail Relations & Mall Manager for Westfield Stratford City Shopping Centre, commented; “We are absolutely thrilled to welcome Love Aroma to Westfield Stratford City Shopping Centre. The addition of the new store enhances the existing retail mix and provides our shoppers with a fantastic new range of products.

“On behalf of the Centre Team, we wish Love Aroma the best of luck with their new store. ” Store Manager Aleisha Patterson said, “Fragrance is incredibly personal. At Love Aroma, we believe that scents have the unique ability to make us smile and to transport us to a different moment in time. We invite the people of Burton to take a sensory journey through the world of fragrance, guided every step of the way by our expert in store colleagues.”

Christmas, new homes, birthdays, engagements, weddings and baby showers - home fragrance is the ideal gift for every occasion and to make life a little easier, the store also offer a gift-wrapping service. 

Love Aroma opened on 27th November at Westfield Stratford City Shopping Centre, London and online at lovearoma.co.uk

Notes to editors:

Love Aroma founded in 2010 with a shop in Derby selling a wide range of Yankee Candles from the USA. Love Aroma now have 11 stores across the UK including the Lakeside Thurrock, Grand Central Birmingham , Meadowhall Sheffield, Trinity Leeds, intu Derby, and Highcross Leicester shopping centres as well as online at lovearoma.co.uk.

For media enquiries, interviews, competitions, further information and image requests, please contact Jo Newman on 01332 555983, jo@lovearoma.co.uk